The hamburger menu is the drop-down of our time: a convenient way to avoid thinking about or surfacing what your users really need. Mike Stern at Apple discusses the problems here in his WWDC session. But actually, what’s more interesting to me is the tone of it:
Now, these controls are very common on iOS, and on other platforms. And I’m sure many of you here work on apps that have these. You guys made the decision to put it in your app. And I’m sure that you did so with the very best of intentions. And I will say that these controls do a couple of things very well.
Does Apple University give classes in presentation style and voice? This whole transcript feels so right-on from that perspective – inclusive, respectful but teacherish, and gently colloquial but direct as well. It’s very Jobs-like.