The tea leaves, even now, are hard to read, but I’ve come to believe that part of this cloudiness is because there’s much more dark reading going on than the stats are showing. Like dark matter, dark reading is the consumption of (e)books that somehow isn’t captured by current forms of measurement.

I feel like Dan Cohen might be closer to the money than this annoying and naive article in the AFR, which interprets the so-called ‘plateau’ very differently.

‘Dark reading’ could stretch to incorporate the reading-ish activities that happen digitally, and replace some books in some people’s lives (comics and graphic novels, text-based games) – these niches are broadening as they become more accessible, but they wouldn’t currently affect industry stats on the adoption of digital reading. And what about long-form journalism vs published collections of essays? And etc?