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But then again the reality is you don’t really need to “do journalism” with that data. You could automatically generate stories from the data and publish it, and let Google searches take care of the rest. Just write a program that creates salacious narratives using AshleyMadison data.

AshleyMadison is a website that facilitates extra-marital affairs. It was hacked, and the hackers are using the threat of releasing the data they’ve gained to try to force AshleyMadison out of business. Prime Paul Ford riffing territory, wouldn’t you say?